2022 Elections in Kenya: Reinventing Opinion Polls
Deploying new thinking to address changing political equations
6 min readAug 8, 2022
In an obvious breach of tradition, the approach used here to gauge voter preferences in the Kenyan general elections scheduled for 9th August 2022 has relied more on indirect methods, which have been facilitated by key informants and intelligence from unstructured data to yield results that depart from the latest figures published by established pollsters.
Unlike the published pollster figures, the model results…
